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This week, I attended a seminar on search engine optimization (SEO) by William Leake, founder of Apogee Results. Of course I took notes and, in true content marketer style, I’m turning those notes into helpful content for you. But first, if you’re brand new to SEO, Read This. In this post, you’ll learn … Why keywords aren’t the end all

How well do you know your target market? If you wrote a traditional business plan at the outset of your business, you’ve already done some thinking about your ideal customers. But how deep into their psyche did you go? And why would you even want to step into their head space? Knowing your target market well includes understanding their psyche.

What are the top reasons you blog and send email newsletters? Sharing helpful information and growing an audience could be at the top of your list. But when it comes down to it, you also want to convert a portion of your readers into customers. If you did a good job of writing your web copy, your more readers will be aware

Does your business branding, sales and marketing make people feel something … other than apathy? A brand or marketing message that doesn’t tug at emotions is boring – unremarkable. But when you strategically pull at people’s emotions, you’re more likely to inspire brand loyalty and/or potentially acquire a new client. So how can you pull heart strings? Your Brand Colors:

YouTube is the second largest search engine, second to Google. So it makes sense to market your business there. Just like posting to your blog, publishing videos to YouTube is an excellent way to get found by new leads. In this post, you’ll learn my Three Step Formula for successful video marketing on YouTube. This method, if done consistently, will

Have you written a free eBook to entice new subscribers? If not, this post is for you. My guess is you put it off, in part, because it seems like a monumental task. Truth be told, it’s not easy. And it is time intensive. So don’t just wing it. Follow the steps in this article to write and design a