Don't Forget About Your Newsletter Subscribers

Don't let your communications with loyal newsletter subscribers 
dry up, because then you'll have a boat on dry land with no means 
to set sail. If you've had a newsletter subscribers list for a while, 
then it's safe to say you have subscribers who have been with you 
for months or maybe even years. It's important to give those loyal 
subscribers a little extra love to let them know you appreciate them. 
Consider sending them something special. You might send them a 
bonus info product you know will help them and they are hungry 
for, or you might send them a discount on one of your products
or services.
How to Send Newsletter Subscriber Perks
Decide at what point you want to send these perks, at six months 
or a year that they've been subscribed, and set an autoresponder in 
your newsletter account. All you have to do is pre-write your message 
with a link to a hidden page on your website. This is where your newsletter 
subscribers will claim their bonus. Set the message to go out to your 
subscribers on the day they reach their six month or one year subscribe date.
If you're unsure what bonus or info product you should send, have your 
subscribers fill out a quick survey. Ask them questions like "What would 
you like me to write more about?" "What problems are you having that I can 
help you with?" "How long have you been a subscriber?" The last question is 
important because the problems your subscribers have when they first sign on 
with you will most likely be different six months to a year later. You could even 
do a multiple choice question asking, “What free bonus would you most like to
receive from me: choice A, B, or C?” You can use Survey Monkey to create a 
free poll. Survey Monkey will gather the data for you, and no one will see the 
answers unless you choose to share them.
So what will you do for your loyal newsletter subscribers? Have you sent 
perks for loyalty before, and how did it work out for you? Leave a comment below.